How Google Page Rank Works
PageRank is a system for ranking web pages developed by Google. It relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement within the results themselves (i.e., no one can buy a higher PageRank).
What Is A Reciprocal Link
Reciprocal linking is a process where two websites agree to exchange links with each other, by placing links on their websites to the other site. Reciprocal links are very important for getting a good search engine position. Exchanging links with other websites increases website's link popularity.
What Is Link Popularity
Link popularity is a ranking algorithm that most search engines use to determine a website's ranking in that search engine's results. Link popularity is determined by the number of sites that are linking to your website, and the link popularity rating of those linking websites. Websites with higher link popularity will appear in the results of many search engines that use link popularity to determine rankings.
How Can I Increase my PR?
You can significantly increase the page rank and google rankings of your site's keywords by getting high quality one way links to your website. The very best way to do this is to buy listings in sites like this one on pages that have content related to your site's "theme". For instance, if you have a website that sells baby items, you would want your link to be on a page like this one.
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